User attention spans online are quite short today with all the options vying for their eyeballs. Gasification is an approach that surfaced as being an effective way to engage with users in a more engaging and interesting manner. Gamification in a non-generic, personal manner with the right incentives for each individual requires a very complete and connected understanding of that user.
Involving not only the customer and your products, but also introducing rewards, challenges, and purpose as part of the interaction introduces a completely new and dynamic set of complexity with a very real-time and responsive nature to it. All these components working together in real-time can engage the user in higher and continued levels of participation.
When it comes to querying connected data in real-time, there is no database better than Neo4j. As a native graph database, Neo4j is designed for graph traversals in constant time, which means many data types can all be connected together for a complete perspective without any JOIN operations. Neo4j enables real-time responsiveness and interactions as the user interacts with products and advances through the game elements to power a higher-touch engagement.
It never hurts to begin small when using Neo4j for real-time and personal gamification with consideration to product and supply chain. What’s important is that you have clear business objectives to leverage the gaming mechanics in your company as it relates to your user and supply chain. Through this, you can increase quality results as you evolve the connectedness.
Neo4j enables real-time gamification by considering your supply chain and product requirements, connected customer and the gaming mechanics for that user. Being knowledgeable of all these things will greatly help in personalizing your gamification experience for the user while still considering key business objectives.